Getting free stuff from stickers on beer cans

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If you live in Japan, you may have noticed that most beer cans have a little sticker on them that you can collect, stick on a special flyer along with your address and a 50 yen stamp, and be entered into a draw or just get something for free. It’s not just beer either, a lot of the products here run special point promotions that involve cutting out the labels or barcodes to get free stuff, you just need to look at the packaging a bit. If you tend to buy a certain product then check the manufacturers website for current campaigns / promotions, you’ll be surprised how many they usually run. Before I start, let’s do a quick poll on how many of you have actually bothered collecting these things before.

[poll id=”2″]

What can you get for free or win?

Varies. In the past, we’ve got a cool little shopping bag from Pasco bread stickers that we use everyday now; some small bowls from another random bread company I don’t remember; I’ve had a couple of crates of beer turning up on my doorstep; 1000 yen prepaid gas cards from Gillette… But the real horde is yet to come – since my girlfriend started working in a bar last month, she’s been bringing home beer can stickers every night and we’re sending out a couple a week! I’ll guess we’ll know if was all worth it in the coming months. I’ll be sure to post here with updates.

Filling in the form:

Here’s a breakdown of the form you’ll need to fill out for those of you lacking in . Writing in romaji is fine. I’ve noticed that not all supermarkets tend to stock these special campaign flyers, so you may need to shop around a little. For beer stickers, most liquor stores will stock every kind of flyer.

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Don’t forget to stick a 50 yen stamp (be careful not to waste an 80 yen one like I have before) and post it off.

You may also need to fill in how many entries you want. The key kanji you’re looking for here is “mai” 枚 and “kuchi” 口. MAI is the number of stickers you need per KUCHI, or entry. So, choice A may be 「24枚1口」(24 sticker for one entry) and choice B might be「6枚1口」(6 stickers per entry). You need to do your own math and write down the number of entries on the postcard if you are able to enter more than once on one flyer.

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This Asahi summer campaign has four different choices of competitions to enter. Each one has a different number of stickers for one entry. If you really really want one of the products, you can also pay an extortionate amount of real money AS WELL AS collect half the usual stamps and they’ll just assume you won, but that’s a little ridiculous – the point is to get free stuff here.

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This is for Pasco bread products, it’s actually an old photo and as I mentioned earlier, we got a good quality sturdy “eco-bag” from this campaign that we use everyday now. We didn’t even have to send this one off – just take it to a participating supermarket.

Final word:

If you’re a fickle shopper like me who doesn’t mind changing brands of coffee or bread everytime there’s a new promotion, you can get some really cool stuff for free. The stickers on the beer cans are always worth collecting even if you don’t drink alot – the actual stickers don’t have an experiration date, but the flyer does, so keep them stuck on your fridge if you don’t think you will collect enough in time. It’s also quite inexpensive but effective anti-retail therapy for those of you who like to shop to relax!

Please let me know in the comments if you’ve ever won anything off of these kinds of promotions, I’ll be very disappointed if you none of you have even bothered. Free stuff people, come on!

Also, if you’d like to enter one of the promotions but you don’t understand part of the flyer, feel free to ask away in the comments or mail me a picture of it to [help] AT [gaijinstuff.com] and I’ll see if I can clear something up for you.

10 thoughts on “Getting free stuff from stickers on beer cans

  1. We’ve been to Japan and I noticed those stickers. But because I’m so excited on drinking lot of beers I didn’t give lot of attention on that. Now I know what are those stickers for. Thanks

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